Mgr. Michal Horný, PhD. posted an update
How We Revolutionized Football Coaching Education (Not Only) in Slovakia (Part 3)
Building on our domestic success, I started looking for ways to take this even further. That’s when I identified the next two paths for our platform’s growth:
1. Expanding our offerings within Slovakia.
2. Creating an international version of the platform—one that could revolutionize coaching education beyond our borders.As we looked for ways to expand opportunities for coaches in Slovakia, one idea stood out: regular online webinars featuring expert guests covering a variety of topics. But to make this form of education more affordable and accessible, we introduced a membership program—Progressive Coach.
With an annual subscription, members gain automatic access to both live webinars and their recordings, which are available on our platform.
I’ll be honest—I had concerns. Mainly because we made the deliberate decision to exclude most of this content from counting toward official continuous education credits for license renewal. Why? Because this program was designed for coaches who genuinely want to develop their skills and knowledge—not just those looking to collect points.
But my fears turned out to be unfounded. Within the first year, around 10% of all our users became paying members. I see this as a major success, and I believe that number will continue to grow.
Of course, the program has evolved over time. We refined our membership tiers, but more importantly, we completely redesigned the format to increase quality. Now, we host webinars almost every two weeks, with topics structured into five clear categories. This ensures that every coach finds at least four sessions directly relevant to their specialization each year—plus another 8-12 topics from related fields.
Another big step forward? We brought in Peter Kopúň, the head coach of the Slovak women’s national team, as our new moderator.
These changes have significantly improved both the quality and volume of educational content available to coaches. And we’re not stopping there—we’re constantly working on new ways to deliver even more value.
(…to be continued in Part 4)
