Mgr. Michal Horný, PhD. posted an update
How We Revolutionized Football Coaching Education (Not Only) in Slovakia (Part 2)
After coaches embraced online education as both natural and highly convenient, we wanted to offer them even more. That’s when we launched an initiative we had proposed to the Slovak FA from the very beginning—allowing third-party content creators to publish courses for continuous coaching education, with full approval from the FA so that these courses could count toward license renewals.
And who are these third-party creators? Independent coaches, lecturers, instructors, mentors, researchers, and professionals from the world of football and sports. They began developing and recording their own courses, publishing them on our platform. Yes, we operate as a marketplace, giving experts a space to share and sell their knowledge.
I won’t pretend it was easy. At first, convincing instructors to create content—essentially for free, while waiting to see if it would sell—was a major challenge. People tend to prefer a sure thing rather than a risk. But step by step, we made it work. And today, that’s no longer a concern. Instructors now come to us on their own, returning time and again because they see the value. Not just financially, but professionally—by sharing their knowledge, they stay visible and become increasingly recognized across the football community.
The result? A win-win-win-win scenario. Coaches, instructors, the FA, and our platform all benefit.
Since COVID-19 wasn’t just a short-term disruption, we later partnered with the Slovak FA for another Coaching Conference—one that proved just as, if not more, successful than the first. More importantly, we’ve since published dozens of additional courses from a wide range of authors, covering every specialization, performance level, and age category. Today, over 90% of all active coaches in Slovakia have used our platform for education.
I don’t think it’s an overstatement to say we’ve completely transformed the coaching education market in the country. But never at the expense of quality. Never purely for business. From day one, we prioritized value over profit. Our main goal has always been to ensure that the key players—coaches, instructors, and the FA—genuinely see the benefits of what we provide. And we believe we’ve succeeded.
The numbers speak for themselves. Every year, coaches complete tens of thousands of hours of continuous education on our platform. But what we’re most proud of is this: coaches have started embracing self-education. They no longer use our platform just to earn the credits they need for license renewals. They come back because they recognize the importance of ongoing education.
Not only have we modernized coaching education, but we’ve also contributed to raising the overall level of football in our country.
(…to be continued in Part 3)
